Spotify’s Partner Program for Podcast Hosts Now Available

Spotify has launched a new Partner Program that lets podcast hosts monetize their video content. The program, which was announced in November, is now available in the U.S., U.K., Canada, and Australia. It allows creators to earn money through video payouts, providing an extra income source besides traditional advertising revenue.

What is the Spotify Partner Program?

The Partner Program is designed to help podcast hosts make money from video content. It also allows creators to tap into video payouts, which is a great way to enhance earnings. Spotify is looking to grow its video podcast library and compete with YouTube, a leader in the video space.

Since the program’s announcement, 65% of eligible podcasts have already signed up, including popular shows like Smart Money Happy Hour, The Paranormal Podcast, and The Makeshift Podcast.

Boosting Video Podcasting

Spotify’s new program aims to enhance the platform’s video podcast offerings, making it more attractive for creators. With the rise of video content, Spotify wants to give creators a platform where they can thrive by offering video payouts and other tools to help them succeed.

Additionally, Premium users will now be able to watch video podcasts without interruptions, offering a better experience.

Podcast Clips: A New Way to Discover Shows

Spotify has also launched Podcast Clips, short video snippets from podcast episodes. These clips are designed to help creators promote their shows and make it easier for users to discover new content. According to Spotify, these clips are 33% more effective than regular previews at converting casual listeners into engaged fans.