Apple September 2025 Event: iPhone 17, iPhone Air, Apple Watch Ultra 3, AirPods Pro 3 and More
Apple’s annual fall keynote has always been the highlight of the tech calendar, but the September 9, 2025 event is shaping up to be one of the most ambitious in recent history. Unlike routine yearly refreshes, this year marks the beginning of a multi-year redesign strategy that will redefine the iPhone, Apple Watch, and AirPods lineup.
At the heart of the event:
- The brand-new iPhone 17 family
- The introduction of the iPhone Air, rumored to be the thinnest iPhone ever
- Significant updates to the Apple Watch Series 11, Ultra 3, and SE 3
- A long-awaited refresh of the AirPods Pro 3
According to Bloomberg’s Mark Gurman, this event also lays the foundation for Apple’s first foldable iPhone in 2026.
Let’s break down every detail, leak, and rumor.
iPhone 17 Series: A Major Step Forward
Apple is reportedly set to launch three models: iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Each will carry unique changes to hardware and design.
iPhone 17 (Standard Model)
The iPhone 17 may see the most significant leap in the history of the “non-Pro” lineup.
Design and Display
- 6.3-inch OLED panel (up from 6.1 inches) (MacRumors)
- 120Hz ProMotion-style refresh rate, finally eliminating the 60Hz limitation (source)
- Slimmer bezels and slightly curved edges for a more premium feel
Camera
- 24MP front-facing camera, doubling from the previous 12MP
- Rear dual-camera setup, but with larger sensors for better low-light photography
Performance
- Powered by the A19 Bionic chip, expected to be the fastest processor yet
- Improved AI and machine learning performance, especially in photography and Siri-based tasks
Price
- Expected base price: $800
Specifications
| Feature | iPhone 17 |
| Display | 6.3-inch OLED, 120Hz ProMotion |
| Bezels | Slimmer, curved edges |
| Front Camera | 24MP (vs 12MP in iPhone 16) |
| Rear Camera | Dual-lens with larger sensors |
| Processor | A19 Bionic chip |
| AI Features | Enhanced Siri + on-device ML |
| Price (Expected) | $800 |
iPhone 17 Pro
The Pro lineup is where Apple typically showcases its most ambitious ideas.
Camera Redesign
- Completely new rectangular rear camera bar, stretching horizontally across the back (Bloomberg)
- Triple-lens system with advanced sensors for AR/VR applications
- Repositioned flash and mic for better symmetry
Build Materials
- Apple may replace the titanium frame with aluminum, making the device lighter and slightly more affordable
Storage and Pricing
- Storage options: 256GB, 512GB, 1TB (9to5Mac)
- Pricing expected to begin at $1,050
Colors
- Dark Blue
- Copper
- Silver and Space Black (carryovers)
Specifications
| Feature | iPhone 17 Pro |
| Display | 6.3-inch OLED, 120Hz |
| Rear Camera | Triple-lens with AR/VR capabilities |
| Design | Rectangular rear camera bar |
| Build | Aluminum frame (lighter than titanium) |
| Storage Options | 256GB / 512GB / 1TB |
| Colors | Dark Blue, Copper, Silver, Space Black |
| Price (Expected) | $1,050 |
iPhone 17 Pro Max
The Pro Max will remain Apple’s largest and most premium smartphone.
Key Features
- Slightly thicker design to fit a larger battery
- Same rectangular camera bar as the Pro
- Expected support for faster wired and wireless charging
Pricing
- Rumored starting price: $1,250
- Available in the same new and classic colors as the Pro
Specifications
| Feature | iPhone 17 Pro Max |
| Display | 6.9-inch OLED, 120Hz |
| Rear Camera | Triple-lens, rectangular bar |
| Battery | Larger capacity, faster wired/wireless charging |
| Design | Slightly thicker to fit bigger battery |
| Colors | Same as Pro |
| Price (Expected) | $1,250 |
iPhone Air: Apple’s Slimmest iPhone Ever
The iPhone Air is perhaps the star of the show, introducing an entirely new product line.
Dimensions and Design
- Thickness: 5.5mm, making it the slimmest iPhone in history
- Thinner than Samsung Galaxy S25 Edge (5.8mm) (TechCrunch)
- Premium build with flat edges and lightweight design
Display
- 6.6-inch OLED display with minimal bezels
- No ProMotion support rumored yet
Camera and Audio
- Single rear camera lens (compared to the Plus model’s dual setup)
- May rely solely on the front earpiece for audio, as no bottom speakers fit in the design
Colors and Price
- Available in black, silver, and light gold (MacWorld)
- Priced around $950
Specifications
| Feature | iPhone Air |
| Thickness | 5.5mm (slimmest iPhone in history) |
| Display | 6.6-inch OLED |
| Refresh Rate | 60Hz (no ProMotion yet) |
| Rear Camera | Single-lens |
| Audio | No bottom speakers, earpiece only |
| Colors | Black, Silver, Light Gold |
| Price (Expected) | $950 |
Why iPhone Air Matters
The Air represents Apple’s long-term strategy toward ultra-slim, foldable-friendly devices. It sets the stage for the foldable iPhone, due in 2026 (TechCrunch).
Apple Watch 2025 Lineup: Series 11, Ultra 3, and SE 3
Apple Watch Ultra 3
Apple’s rugged smartwatch line may get its biggest redesign yet.
- Larger display than Ultra 2 (MacRumors)
- Faster charging speeds
- 5G support and satellite connectivity for true independence from iPhone
- Blood pressure monitoring and sleep apnea detection (may face delays) (Bloomberg)
Price expected: $800
Specifications
| Feature | Ultra 3 |
| Display | Larger than Ultra 2 |
| Connectivity | 5G + Satellite support |
| Charging | Faster charging speeds |
| Health Features | Blood pressure monitoring, sleep apnea detection |
| Price (Expected) | $800 |
Apple Watch Series 11
- Similar design as Series 10 but with updated health sensors
- Improved battery efficiency
- Price: $400
Specifications
| Feature | Series 11 |
| Design | Similar to Series 10 |
| Sensors | Updated health sensors |
| Battery | Improved efficiency |
| Price (Expected) | $400 |
Apple Watch SE 3
- Still Apple’s most affordable model
- Possible plastic edition to further reduce cost
- Price: $250
Specifications
| Feature | SE 3 |
| Build | Affordable, possible plastic edition |
| Features | Basic fitness and health tracking |
| Price (Expected) | $250 |
AirPods Pro 3: Major Upgrade After Three Years
Apple’s AirPods Pro finally get a refresh after 2022’s Pro 2.
Design
- Smaller earbuds with a sleeker fit
- Slimmer case for portability
Features
- Touch-sensitive controls
- New H3 chip powering advanced noise cancellation and adaptive audio (MacRumors)
This update will place AirPods Pro back at the forefront of the premium wireless audio market.
Specifications
| Feature | AirPods Pro 3 |
| Design | Smaller earbuds, slimmer case |
| Controls | Touch-sensitive |
| Processor | New H3 chip |
| Features | Advanced noise cancellation, adaptive audio |
| Price | To Be Announced (premium tier) |
Accessories: TechWoven Cases and More
Apple may also launch new TechWoven iPhone 17 Pro cases, made with a higher quality material than the discontinued FineWoven line. Some versions may feature a crossbody strap (source).
The Future: Foldable iPhone in 2026
Apple is reportedly preparing for a foldable iPhone to launch in September 2026 (TechCrunch).
This will represent the biggest form factor change in iPhone history, rivaling Samsung and Huawei’s foldable lineups.
Conclusion
The September 9, 2025 Apple event is more than just another launch — it marks the start of a new era of Apple hardware. From the iPhone 17 lineup to the all-new iPhone Air, updated Apple Watches, and AirPods Pro 3, Apple is setting the stage for its boldest innovations yet.
If the rumors are true, this year’s announcements will redefine not only Apple’s product strategy but the future of smartphones, wearables, and audio devices.
FAQs (SEO Optimized)
Q1: What date is Apple’s September 2025 event?
A: September 9, 2025.
Q2: What’s new in the iPhone 17 series?
A: Bigger displays, 120Hz panels, a 24MP front camera, redesigned Pro camera bar, and larger batteries for the Pro Max.
Q3: How thin is the iPhone Air?
A: Just 5.5mm, thinner than Samsung’s Galaxy S25 Edge.
Q4: How much will Apple Watch Ultra 3 cost?
A: Around $800 with advanced health sensors and satellite support.
Q5: Are AirPods Pro 3 launching in 2025?
A: Yes, with a sleeker design, H3 chip, and improved noise cancellation.
