Apple Nears $1 Billion Deal With Google to Power Next-Gen Siri AI

Apple is making a bold move in the AI space. According to Bloomberg, the tech giant is close to finalizing a $1 billion annual deal with Google to use a custom version of its Gemini AI model to power the next generation of Siri. This is a significant step for Apple, which has traditionally relied on its own AI technology but now seeks a powerful temporary solution until its in-house AI matures.

The upcoming Siri revamp is expected to launch next spring, bringing smarter, faster, and more accurate voice assistance to millions of Apple users worldwide.

Why Apple is Turning to Google’s Gemini AI

Historically, Apple has relied on internal AI models. Apple’s current cloud-based AI system uses around 150 billion parameters, but Google’s Gemini AI model boasts 1.2 trillion parameters, roughly eight times more complex.

This massive jump in AI capability will allow Siri to:

Understand context better
Provide more natural and human-like responses
Support advanced features across the Apple ecosystem

Apple’s Evaluation of AI Options

Earlier in 2025, Apple tested AI models from OpenAI, Anthropic, and Google. After evaluating all three, Apple decided Google’s Gemini was the best fit for Siri’s immediate needs, likely due to:

Scale and sophistication of the model
Faster integration potential
Proven reliability for enterprise-grade applications

Expected Features of the Revamped Siri

While full details remain under wraps, early reports suggest that the new Siri may include:

1. Smarter Conversations

With 1.2 trillion parameters, Siri could better understand multi-step questions and deliver precise answers.

2. Expanded Knowledge Base

The Gemini AI model may allow Siri to access and synthesize more information than ever before.

3. Deep Ecosystem Integration

From iPhones to Macs and Apple Watches, Siri could offer seamless interaction across all Apple devices.

Impact on the AI and Tech Industry

Apple’s deal has wide-reaching implications:

Apple: Gains access to world-class AI without waiting for in-house development
Google: Strengthens the position of Gemini AI in enterprise and consumer markets
Consumers: Will experience a more capable, intelligent, and responsive Siri

Conclusion

Apple’s strategic partnership with Google marks a new era for Siri, leveraging one of the most advanced AI models available. While Apple continues to develop its internal AI capabilities, this deal ensures Siri remains competitive and cutting-edge in a rapidly evolving voice assistant market.