Apple Faces Lawsuit Over Apple Intelligence Delays: False Advertising Allegations

Apple is facing legal action after customers accused the tech giant of false advertising over the delayed release of promised Apple Intelligence features. A lawsuit was filed on March 20, 2025, in U.S. District Court in San Jose, with plaintiffs seeking class-action status and damages on behalf of iPhone and other device owners who purchased devices marketed with advanced AI capabilities.

What is the Apple Intelligence Lawsuit About?

The lawsuit revolves around the advertised Apple Intelligence features, which plaintiffs claim were either absent or significantly delayed on the devices they purchased. Customers were led to believe they would receive advanced AI-driven functionalities such as enhanced Siri, smarter home integration, and other transformative features upon purchase of their iPhones and other Apple devices.

According to the complaint, Apple’s advertisements created a clear consumer expectation that these features would be available at launch. However, the plaintiffs argue that the AI capabilities provided with the devices were far less advanced than what was promised, and in some cases, the features were missing altogether.

False Advertising Allegations: A Growing Concern for Apple

The lawsuit alleges that Apple’s advertising led consumers to believe that their devices would come with cutting-edge AI technologies, which Apple had touted as revolutionary. The complaint states that, contrary to Apple’s claims, the actual performance of the devices was significantly limited or entirely absent, misleading customers about the utility of the product they were purchasing.

As Apple Intelligence was marketed as a game-changing feature for iPhones and other devices, customers are now questioning whether they were misled into purchasing devices that did not meet the expectations set by Apple’s marketing materials.

Apple’s Struggles with AI Development and Delays

This lawsuit comes amid reports of internal struggles at Apple regarding its AI product development. Bloomberg reported that Apple CEO Tim Cook has lost confidence in the ability of AI head John Giannandrea to execute product development effectively.

Despite high expectations, Apple Intelligence has faced delays in its rollout, with major issues surrounding the AI technology behind Siri and other smart home integrations. This has added to Apple’s challenges, especially as competitors ramp up their own AI advancements.

The Impact of the Lawsuit on Apple

The class-action lawsuit, if successful, could result in significant damages for Apple and further complicate its efforts to bring its AI capabilities to market. The lawsuit not only brings attention to Apple’s struggles with AI technology but also raises questions about the ethics of advertising products that are not yet ready for full implementation.

This legal action highlights the growing tension between consumer expectations and the pace of technological advancement, especially in the AI-driven product space.

Apple’s Internal Challenges with AI

The delayed Apple Intelligence rollout is just one example of ongoing challenges that Apple faces in the AI domain. Reports suggest that Apple’s AI development efforts have faced various hurdles, including issues with Siri, the smart home hub, and the Apple Vision Pro project. These delays have led some to question Apple’s ability to innovate at the same pace as its competitors.

Apple’s AI head, John Giannandrea, has faced internal pressure to execute on the promises of the company’s AI roadmap, and the recent delays and scheduling conflicts have raised doubts about the future of Apple’s AI offerings.

What’s Next for Apple?

With the Apple Intelligence features still not fully rolled out, customers are left wondering when or if they will receive the transformative AI tools that Apple initially promised. As Apple works to resolve these internal issues, it will need to regain consumer trust and deliver on its promises if it hopes to avoid further legal troubles and maintain its reputation as a leader in technology innovation.

For more information on Apple’s ongoing AI struggles, you can explore the following sources: